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Five Social Media Marketing Reports and Guides Worth Checking Out
Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy...
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Best Social Media Stats and Market Research of 2010 (So Far)
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in...
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Measuring the Impact of Social Media in B2B Marketing
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities...
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2011 B2B Marketing Trends
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report). The summary reveals no shocking surprises...
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Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven” decisions “based on the numbers” (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below...
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How to Sell, Even if You Hate Selling
Most people hate the idea of “selling” themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. It’s not...
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B2B Marketing Stats from HubSpot’s Marketing Data Box
HubSpot last week released the Marketing Data Box, a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. While there is some excellent information here, the...
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media...
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers....
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79 Remarkable Social Media Marketing Facts and Statistics for 2012
Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Not only...
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87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video...
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012...
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing...
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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about...
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining...
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How B2B Marketers Will Spend Their Budgets in 2014
Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends,...
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83 Exceptional Social Media and Marketing Statistics for 2014
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you:...
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21 Vital Mobile Marketing Facts and Statistics for 2014
Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first...
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14 Key Takeaways from the B2B Content Marketing Report
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content...
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to...
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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is...
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